"The Breakers" Extendo® Gift Card Holder
We produced this high-end gift card holder for the "The Breakers" hotel in Palm Beach Florida through their agency MDG Advertising. The front of the gift card holder features teaser copy that describes the luxurious resort. When you pull out one of the panels, another panel automatically slides out to reveal a breathtaking picture of the resort, while the other panel carries the gift card.
ACE Program Box
Shire Pharmaceuticals used this box as part of their ADHD Clinical Education (ACE) Program. This box was used by their field-based team of experienced psychiatric nurses to hold and deliver helpful information about the program while providing in-office education to physicians and their staff on ADHD in adults.
Acid Cigars Packaging
"Open this and trade up to Profits." Acid Cigars entices business owners to carry their line of premium cigars. They promise to "Increase store traffic and profits", all while delivering a sample in this high-impact packaging piece. When you open the cover, the well that houses the cigar gently rises from the box floor. Beautifully presented and hard to resist!
An Unboxing Experience
Roundel is Target’s modern media company. Their solutions find new ways to help brands connect with their perfect audiences. We helped them produce this unboxing experience designed to help drive brand sales. The center-split box opens to a tabbed panel that then lifts to reveal a booklet and a premium. The premium, Skullcandy earbuds, is wrapped in a promotional sleeve, while the booklet…
Aquatic Safety Concepts iSwimband Packaging and Display
When you have a revolutionary new product, all eyes are on you. That is why your product packaging is so important. iSwimband is an award-winning wearable technology dedicated to drowning prevention. Aquatic Safety’s creative agency, Web Solutions, came to us to design the packaging and the point-of-purchase display for this exciting new product. The product alerts Bluetooth-enabled por…
BrandContent Display Box
Creative agency BrandContent, used this display box to deliver a premium to customers. The elegance of the box was enhanced by the use of "Touche" paper stock which gave the box its luxurious look and feel.
Brighthouse Financial Planter
Brighthouse Financial used this promotional packaging design to communicate to businesses what different growth options are available with their FlexChoice program. The inside of this promotional box featured 3 planters to tie-in to the messaging. The inside also featured seeds for an added touch.
Building Lights Up In Mailer!
We worked with Florida agency Master Design Group to design this packaging solution for Cervera Real Estate in Florid. It was used as a packaging solution for a brochure, and included LED lights that are activated upon opening. The clean look and feel isn’t the only attention-getting feature of the piece. Not only does it work as packaging for a brochure, it includes LED lights that spea…
Calvin Klein Euphoria Perfume Sample Holder
Coty is a global beauty products manufacturer founded in Paris in 1904. They wanted to run ads in magazines for their latest fragrance, Euphoria by Calvin Klein. Coty wanted something more intriguing and innovative than the standard scent strip - so we created a tiny envelope that tipped onto the ad. Inside, a folder revealed an intricate flower when opened - delicate and fragrant. We produced …
ChapStick Night and Day Lip Care Launch Kit
We designed this promotional box for the launch of ChapStick's new Night and Day Lip Care line. The inside of the box held each of the lip care products along with information about the new beauty line.
Chiller Networks Media Kit
<< Click to watch video >> Chiller is a new network dedicated to spooky films and television shows. Chiller Networks chose this unique mailer by Structural Graphics to launch its new network and website. The outside of the mailer mimics a Film Marker. Information on the network's programming was delivered inside.
Dell Telescoping Box
Dell was promoting its comprehensive suite of laser printer products to students, engineers, architects, and business owners. The Telescoping Box was the perfect fit. As the name implies, you open it up as you would a telescope, and as you slide out each of the panels, the piece expands to double, triple and then quadruple its original size with the last panel carrying a USB containing addition…
Essilor Packaging for Wrap-Rx Product
Essilor used this premium packaging kit to educate eye care physicians on how to properly fit and measure their new Wrap-Rx Collection for patients. This comprehensive kit featured a sizing chart on the inside with detailed step by step instructions on how to effectively measure this new eyewear product.
Essilor Transitions Video Box
EssilorLuxottica the leading manufacturer and wholesale distributor of optical lenses in the United States, used this video sales aid to distribute information about its new Transitions Lenses to eye care professionals nationwide. The Video Box contained in-store materials and easily set up as an interactive countertop display.
Flapjack Media Kit
Structural Graphics worked with Cartoon Network directly on the marketing and production of a fully customizable PR kit to announce Cartoon Network's new show, "The Marvelous Misadventures of Flapjack." The PR kit was used to alert cable operators of a new line-up and provide information in the form of a fun and interactive wheel. The unique packaging, with over a dozen creative windows located…
Fleet Management Technology Move Announcement Box
Fleet Management Technology used this box mailer to announce that they had been "rerouted", or in other words, moved locations. The inside of the box featured a well that held a miniature booklet with additional information about its move and suite of products.
Galaxy S6 Active Launch Kit
Samsung used this eye-catching packaging to house its new Galaxy S6 Active smartphone which is designed and engineered for outdoor activities. The inside of this sophisticated packaging carried the new phone as well as informational literature about the Galaxy S6.
Galderma Medical Dermal Filler Kit
Galderma, a globally recognized leader in dermatological solutions, forged a strategic alliance with Structural Graphics to create and distribute an array of premium cosmeceutical kits. These meticulously assembled kits were designed with the utmost attention to detail, ensuring that each component within them was not only aesthetically pleasing but also highly functional. Inside these elegantl…
History Channel Socks Box
The History Socks Box was created for A&E as a fun way to share upcoming programming with their Ad Sales clients. Each quarter, A&E chooses 2 shows to highlight by developing creative and placing it on the socks. The box was designed to hold 3 pairs of socks with one pair made up of spares (one each of the featured socks). Since mismatched socks are a bit of a trend, A&E thought it …
Huntington Private Client Welcome Box
Huntington's Private Client Group is comprised of a team of experts in private banking, investments, insurance, and trust and estate administration. They used this box to welcome new clients to the team.
Ingram Micro Dell Well Box
Ingram Micro used this “laptop” box to promote its Dell Technologies Service. Approximating the size and shape of a laptop, the keyboard panel lifted to the left to reveal a well carrying information and a promotional gift.
Inn at Little Washington Cookie Box
The Inn at Little Washington used this paper replica of their inn to deliver cookies to their guests. The cookie box assembles in seconds and was printed on grease-resistant paper stock. The box has been featured and talked about on several foodie sites and several images of this cookie box can be found on Google Images.
Innovation Health Welcome Kit
Innovation Health used this bright pocket-mailer to help members "jump-start" their health plan. The inside of the kit featured a pocket, which held the literature in place as well as a unique URL where recipients could go to activate their health plan.
Joe Boxer Inactivity Tracker Packaging
To tap into the fitness tracker trend and to promote the retailer's Joe Boxer pajama brand, Kmart created an "inactivity tracker" which connects to a mobile app and rewards users for laziness, or what it calls "chill time." The limited-edition tracker was given away to a select number of shoppers who purchased Joe Boxer pajamas at several nationwide events. Kmart also promoted the product with …
Junior Achievement of Chicago "Take Your Work to Kids Day" Lunch Box
We designed this metal lunch box through agency Leo Burnett for "Junior Achievement of Chicago," an organization dedicated to educating students about workforce readiness, entrepreneurship, and financial literacy through experiential, hands-on programs. This lunch box was developed to promote "Take Your Work to Kids Day." The inside features a miniature replica of a work cubicle, a pencil, and…
Keebler Video Cookie Box
Creata approached Structural Graphics with two concepts for a big launch for their client, Kellogg’s, and asked how we could help them execute their vision. Kellogg’s, along with Universal Studios, wanted to tie these projects in with the premiere of the blockbuster hit Jurassic World: Fallen Kingdom. The project had to appeal to fans of the movie, but also to fans of Kellogg’…
Kellogg's Video Cereal Box
Creata approached Structural Graphics with two concepts for a big launch for their client, Kellogg’s, and asked how we could help them execute their vision. Kellogg’s, along with Universal Studios, wanted to tie these projects in with the premiere of the blockbuster hit Jurassic World: Fallen Kingdom. The project had to appeal to fans of the movie, but also to fans of Kellogg’…
Lincoln Aviator Music Box with Hardcover Bound Book
The launch of the all-new 2020 Lincoln Aviator SUV called for a 1:1 direct mail piece that was as innovative as the vehicle itself — a package that would emulate the calming “welcome experience” you feel from the moment you approach the Lincoln Aviator. To that end, global luxury brand agency Hudson Rouge, in collaboration with Maker House and Structural Graphics, drew inspira…
Lincoln Navigator Video Mailer
We designed this video mailer for Hudson Rouge for their client The Lincoln Motor Company. This brochure was mailed inside an outer corrugated shipper for protection. Once the zip strip was removed, the mailer opened up in a classic Iron Cross fashion, engaging the recipient even before the video played. The inside featured a light panel of the Lincoln star motif which reflects one of Navigator…
Little HUG Dimensional Racecar
Berlin Productions approached Structural Graphics with a unique challenge. Their client, Little HUG Fruit Barrels, is a sponsor of NASCAR’s #17 Ricky Stenhouse Jr. and Roush Fenway Racing. To promote this sponsorship, they were looking for a fun and interactive way to engage children with an in-pack premium- a “pop-out” miniature #17 race car. We produced this economical perf-…
Mandalay Bay Invitation Kit
This extravagant invitation went out to an exclusive list of patrons for Mandalay Bay in Las Vegas. The invite is for a New Year's Eve party and entailed a wrapped box, letter on Curious metallic stock, and an additional wrapped box inside that housed the invitation itself. There's no classier way to make your clients feel special than to receive an invitation of this caliber!
Marc Jacobs Perfume Media Kit
<< Click to watch video >> We produced just over 1,000 of these media kits for fragrance maker Coty to promote a limited edition of Marc Jacobs' new fragrance, Daisy. The inside of this media kit contained a cube that immediately popped up when the mailer was opened. A tiny magnet was used on the inside of the mailer to keep it closed. These were shrink-wrapped and shipped by Struc…
MarketShare Box with Well
We produced this premium box for Specialty Insurance Group through their agency MarketShare. The outside of the box featured the brand's logo and web address while the inside included a well with a promotional 5x5 postcard, a screen cleaning cloth, and a flash drive.
Mississippi Blues Box
We worked with Team Mississippi to create this rolling box with a sound chip inside. Team Mississippi is a partnership between the Mississippi Development Authority and their electric utility allies to promote Mississippi as a viable location for business and industry. They used this box to invite prospects to a blues event as a way to generate interest and excitement. When you open up the box,…
Model Plane Box
This plane in this box mailer represents the benefits farmers can realize through AGMRI, a cognitive AI platform that provides detailed information to help them get the most from every acre of their land.
Monster Social Job Ad Recruitment Box
We produced this direct mail box through agency Brand Content for their client Monster. Monster was looking for a different direct mail package that could feature TRUMP, their mascot monster doll, from start to finish. They also wanted something that was bold and could grab attention in mail. This box was sent to job recruiters and job sites to announce Monster's unique implementation of social…
Monster.com TalentBin Box with Binoculars
If you’re looking for high tech talent, you could use a pair of binoculars, or you could try Monster’s TalentBin. We designed this packaging solution for Brand Content and Monster to promote the technical talent search engine, TalentBin. The outside of the box reads, “Looking everywhere for tech talent?” The inside is packed with a pair of binoculars to promote TalentBin…
Natrel Sample Box with Well
Pharmaceutical agency, Natrel Communications, understands the importance of standing out and being different when you are a major pharmaceutical brand, so when their client Fleet Laboratories was looking to promote their new Phazyme medication, they turned to Structural Graphics. We produced this engaging box mailer to deliver a sample of the new medication to patients. The sample was housed in…
Nokia Joker Box
We worked with agency Tracy Locke to design this box. The box contained a Nokia phone that was featured in the Dark Knight movie. When you untie the lime green ribbon, all sides of the purple box fall open and the Joker says, "Let's put a smile on that face!" then laughs maniacally. The box also had a special premier invitation that we produced for the 300 VIPs it was sent to. We worked with th…
Nokia Surges with Unique Display Box
When you've got one of the sleekest smartphones on the market, it's important to give it the attention it deserves. That's why TracyLocke, Nokia's promotional agency, partners with SG for important VIP materials such as this example for AT&T. On the surface it looks like an ordinary black box, but when you open it up, it pops up into a spectacular display with the Nokia Surge phone front an…
PINK Wear Everywhere Box
Victoria's Secret used this promotional box to deliver samples of PINK's new "Wear Everywhere" bra. The inside of this super cool box featured the campaign hashtag #HelloFavBras and 2 lids that could be easily lifted with the attached pink ribbon.
![Popeyes Emotional Support [Fried] Chicken Box Image](/_uls/resources/5518-398_blanks_mmra_popeyes_chicken_box_04_thumb.jpg)
Popeyes Emotional Support [Fried] Chicken Box
A common topic of discussion in the news lately has surrounded the idea of allowing animals on airplanes to provide emotional support for travelers during the holiday season, as well as the restrictions for the types of animals that should be allowed. When GSD&M, Austin, TX had a buzz-worthy idea and design for a campaign for their client, Popeyes, to get holiday travelers talking (or shoul…
Porsche Extendo® DVD Promo Mailer
Porsche chose the Extendo® as a unique promotional DVD delivery vehicle. The DVD was enclosed in the right-hand side of the mailer underneath the flap. When you pull on the right-hand side of the mailer, the other side automatically extends, surprising the recipient with 2 images of the Porsche Carrera.
Protective Life Well Box
Together with Protective Life’s internal marketing and design teams, we created a dimensional mailer that delivered a promotional item to their agents in an engaging way. As you pull a tab on the box the piece reveals a well containing the promo item and delivers the message of lower rates. Dimensional mailers get noticed in the mail and on average generate response rates 200% higher …
Putting on the Ritz for the Ritz
<< Click to watch video >> Luxury hotelier Ritz Carlton used the Extendo design to announce their new San Francisco location. We worked directly with Ritz's agency Butler, Shine, Stern & Partners on this direct mail solution. The inside carried literature on the hotel and its amenities, and the mailer was printed on silver stock. This piece was also a winner at the 14th Annual…
Respimat Box with Well
Boehringer Ingelheim Pharmaceuticals used this well box to deliver a sample of its Respimat® Soft Mist Inhalation Spray.
Rev Parts Promotional Packaging
REV Group offers one of the nation’s most innovative dealer aftermarket parts sales programs. They used this custom promotional box to deliver information about their REV Dealer Partner Program to dealerships nationwide.
River Spirit Casino Poker Chip Premium
River Spirit Casino was looking for a fun way to hand out poker chips to people attending corporate events at the casino. What they used was this fun little poker chip holder made entirely of paper. The design used was our Pull Flip. When you pull down on the tab, 2 playing cards automatically flip over and pop up while the 2 poker chips are held inside the bottom panel.
Sagamore Resort Gift Box
The Sagamore, a historic luxury resort on Lake George, has been around for over 100 years and is known as both a romantic getaway destination and family vacation spot. They were looking for a gift card holder that could embody the hotel's elegant simplicity. They chose this gift card box by Structural Graphics.
Samsung Valentine's Day Gift Box Package
We designed this Valentine's Day gift box package for Samsung through their agency TracyLocke. Samsung used this gift box in Best Buy's Experience Shop for Valentine's Day to package their new notebook devices at point of purchase. Samsung was looking for something substantial enough to carry the retail package on the inside, that could ship in store flat, and then could be easily assembled by …
Sarah Jessica Parker Perfume Media Kit
We worked with fragrance giant, Coty, to produce this media kit to promote the launch of Sarah Jessica Parker's new fragrance SJP NYC in Europe. The inside of this media kit contained a pop-up of the NYC skyline with die-cut paper perfume bottles in front of the skyline. The inside sleeve held different sell sheets with information on this new beauty line. Click here to see it on YouTube!
ServiceMaster Box with Well
Commercial and residential cleaning services company ServiceMaster used this engaging box mailer as part of a lead generation campaign and featured a sample of the carpet shampoo inside for the customer to try out!
Sprout Digital Frame Media Kit
We produced about 500 of these media kits for kids' network, Sprout TV. This adorable media kit was mailed inside a bright purple felt pocket, which was hand-stitched by Structural Graphics. Inside the media kit was a digital photo frame which contained images of the different Sprout TV cartoon characters. A USB was included inside the media kit which allowed recipients to download their own ph…
Super Studio Appareo Packaging
Appareo is a recognized leader in the custom design, development, and manufacturing of innovative electronic and software solutions for original equipment manufacturers, as well as direct-to-market consumer products. They were looking for a unique promotional piece to showcase a replica of the Vision 1000, Appareo's flight data monitoring solution, and chose this packaging option by Structural …
Tempur-Pedic Sample Packaging
Who says you can't deliver a mattress in the mail? Tempur-Pedic used this creative direct mailer to send out a sample of its Tempur-Pedic mattress to prospective customers. When you slide off the sleeve of this eye-catching box, 2 flaps open up to reveal a sample of the product on the inside. The mattress sample also featured a sleeve with the teaser headline, "Squeeze PLEASE". See some of our…
The Container Store Multi-Cube Packaging
When you are a retailer known for your superior organization and storage products, it is important that your marketing be just as organized. They needed something they could use as a giveaway to long-standing employees for a company event. In conjunction with Blanks Printing, we designed this packaging solution for the Container Store. This was a custom project that was designed with a wooden t…
The Fall Away Box
Introducing the Fall Away Box by Red Paper Plane. No matter what the premium, receiving it in our Fall Away Box is always a special delivery. Tear the zip strip and the box just falls away, revealing your premium. With 12 fully customizable panels on both sides, it offers plenty of real estate for content and messaging. It's the perfect packaging for all kinds of premiums. Customize yours here …
TracyLocke Glade Memories Candle Box
TracyLocke is a trusted repeat customer. Recently, one of their print buyers trusted Structural Graphics with a very important and meaningful fund-raising campaign for one of their key brands, Glade. The campaign centered around the thought that life’s most cherished moments should always be remembered. Our sense of smell is a powerful one, and Glade capitalized on that with this campaign…
UC Riverside Acceptance Kit
This innovative folder was sent to accepted students who applied to UC Riverside. The front cover had tabs that housed the acceptance letter, and the inside of the folder featured an intricate stage pop. Each corner contained a flap that, when opened up, revealed additional information.
Uniti Popper
This promotional mailer educates recipients about the importance of having a cutting edge fiber network to improve a community by improving the education of its children. The community is illustrated by a staged diorama that pops up when the release button it pressed. And it lights up too!
Victoria's Secret Perfume Box
Structural Graphics produced this innovative packaging for Victoria’s Secret’s new “Sexy Little Things” fragrance. The image of the model featured on the front of the box is a lenticular that changes as you move the box up and down. When you open the box, it literally whistles! This box was featured on the entertainment show “Extra!” Take a look at the clip t…
Volkswagen Beetle Delivers a Replica of its Bug
This presentation kit was created to announce the introduction of the New VW Beetle. The booklet featured the VW Beetle in the different color options and at the center there was a mini replica of the vehicle.
Waters Corporation Oasis Telescoping Box
Waters Corporation used our Telescoping Box to deliver information on its Oasis PRiME HLB sample extraction products. As you pull on the tabs, the box expands to 1, 2, 3 times its original size with each panel featuring information on each step of the sample prep process.
Whirlpool Maytag Launch Kit
Whirlpool Maytag wanted an innovative and engaging Point of Sale piece to distribute to its consumer base. These kits housed a brochure, letter, keychain, and other premium items. On each side of the box itself, there is a changing picture with the Maytag Man. When you pull the tab, he is replaced by the corresponding machine. The box reads "He's a Machine."