Calvin Klein Euphoria Perfume Sample Holder

Code: 7609-868

Services: Direct Mail, Promotional Packaging

Client: Coty, Inc.

Coty is a global beauty products manufacturer founded in Paris in 1904. They wanted to run ads in magazines for their latest fragrance, Euphoria by Calvin Klein. Coty wanted something more intriguing and innovative than the standard scent strip - so we created a tiny envelope that tipped onto the ad. Inside, a folder revealed an intricate flower when opened - delicate and fragrant. We produced two different versions, each with colored foil stamping on front.

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