- Home
- >
- Work
- >
- Direct Mail
USAA Changing Picture
Services: Direct Mail, Insurance
Client: USAA
USAA® TV ads showing military personnel first in civilian dress and then military gear created an emotional connection to members active in the military. We created direct mail that mirrored the TV ad, showing a person in civilian dress that actually changes into military gear. Try that with a #10 envelope!
Sign in now or create an account to save this sample to your favorites!